“WeGift Drive has unlocked a world of possibilities for Vodafone. It is exactly what we look for in a technology.”
Adam Clisby, Affiliate Marketing Specialist, Vodafone
The company
Vodafone is one of the world’s leading telecommunications providers, supplying broadband and mobile network solutions to nearly 450 million customers across 26 different countries.
The challenge
Vodafone uses gift cards to incentive sign ups and this tactic was leveraged across multiple campaigns and channels. These campaigns needed to all be updated and tested multiple times a day which quickly became a tedious manual process.
In order to drive customer acquisition through digital rewards that attracted and retained new buyers, Vodafone were looking for a way to streamline and optimize this process.
The solution
Leveraging WeGift technology, Vodafone were able to reduce their campaign-building process down from days to one hour, a 95% improvement. Through a simple dashboard, backed by automated delivery, Vodafone was able to acquire thousands of new customers and had the flexibility to change and manage unlimited campaigns.